Last shipping date for Christmas on Ready to Ship items is 16th of December
Founded in 1972 in the heart of London by my parents, Paterson Riley and Carol Lehtonen-Riley, The Great Frog continues to adhere to the values set out by its founders; creating bold statement jewellery, timeless in its execution and unorthodox in its symbolism, which over time has become a contemporary brand steeped in heritage.
I've taken up the mantel of Creative Director and Head Designer, having served as an in-house apprentice spanning some 30 years, and I've continued to evolve the brand globally whilst honouring the family tradition of bringing era-defining jewellery to life.
Reino Lehtonen-Riley
Ozzy's management asked us to design a commemorative pendant for Ozzy Osbourne ahead of the 'Back to the Beginning' show. Reino created a weighty 18ct yellow gold showstopper for Ozzy based on the Birmingham coat of arms.
We had Ozzy's blessing to release the official collaboration immediately after the show, including the replica pendant and an Ozzy crest ring.
The Great Frog and Palace joined forces for a collection comprising of jewellery, apparel and a skate deck. A collaboration all about expressing yourself, inspired by the skating community as well as both TGF and Palace's shared punk subversive nature.
Our debut eyewear collection with legendary eyewear designers and manufacturers, Cutler and Gross, is born, combining over 100 years of artisan craft. Iggy Pop launched the inaugural campaign, shot in his home city of Miami. Debbie Harry fronted the 2025 collection shot at Hotel Chelsea, New York.
We've worked closely with Supreme on two projects collaborating with iconic Japanese brands Bounty Hunter in 2023 and Yohji Yamamoto in 2025.
We partnered with Download Festival in 2025 dressing headliners including Korn, Green Day and Sleep Token and created the limited edition baphomet pendant for their megastore.
Coinciding with the launch of our first standalone store in Tokyo in 2019, we collaborated with the original Japanese streetwear brand NEIGHBORHOOD on a limited edition collection of rings and apparel.
Reino was commissioned to create a one of a kind carbon custom Royal Enfield motorcycle, all hand engraved with a story of rebirth in true TGF fashion, featuring a reaper, lotus flower and skull.
In 2023 we launched our first collaboration boots with Dr. Martens; a bondage inspired Jaden boot and an elevated 1460 boot, featuring customisable sterling silver charms and chains.
2025 saw our second collaboration with Dr. Martens, a pony haired Creeper shoe and 1460 boot, along with a small leather satchel.
Longtime customer and good friend Sammi Jefcoate has worked closely with Reino over the years on various items, reflecting Sammi's passion for design, tattoos and all things beautiful. A collection that has been intentionally made with mixed sterling silver and 9ct gold, including the unique Rose Bracelet and charms and the popular Rose Signet.
We caused a stir on the ground floor of Selfridges’ Oxford Street store, launching the Official Playboy x TGF collection in 2021, along with our custom built Playboy x TGF ’69 Shovelhead sitting on display next to iconic fashion houses Hermes and Fendi.
Our historic grade 2 listed London store is renovated and reopens after two years of extensive works in partnership with English Heritage.
An alternative to traditional engagement ring styles, The Great Frog Wedding goes live.
Our Shoreditch store opens in 2018 complete with a Buick Grand National on the shop floor.
Reino teamed up with Harley Davidson to customise a sportster bike for Mooneyes in Yokohama, Japan which led to our extremely popular Harley Davidson collaboration including two new ring designs and apparel.
Rei Kawakubo, owner of Comme de Garcons and Dover Street Market, requested a Great Frog installation at Dover Street Market in New York during Frieze Art Fair 2015. DSM decided to continue stocking The Great Frog in New York as their first masculine jewellery brand, as well as their London, Tokyo and Singapore stores.
Living legend Arnold Schwarzenegger visited our flagship Soho store in London when he heard we released a line of new accessories, including our iconic scarf.
Lady Gaga singlehandedly revives the Michael Rodent Ring from the 80s wearing the ring in her video for 'Telephone' directed by Jonas Åkerlund.
Reino is featured riding around the Californian desert in Arctic Monkey's ‘Suck It And See’ music video.
With approval and close scrutiny from Iron Maiden management we launched 4 collaboration rings featuring Eddie in its various guises over the years. A dream come true for Reino, who spent many childhood (and adult) years drawing his favourite Iron Maiden album cover art.
Our flagship New York store opens in the Lower East Side on Orchard Street.
The Great Frog opened in TRIco Los Angeles, the amalgamation of three motorcycle-lifestyle companies including The Great Frog and DicE Magazine on Hollywood Boulevard. Lemmy was among the guests for the launch party and after a couple of successful years in Hollywood, we opened a standalone TGF store in Los Angeles on Melrose Avenue in 2014.
Reino designs a ‘Death Ramps’ Ring designed exclusively for Alex Turner and the Arctic Monkeys.
We released the Anatomical Skull Rings, our most realistic skulls to date. These pieces are carved by hand, using a real human skull excavated from a 17th century Dutch monastery as the reference.
TGF designed Motörhead frontman Lemmy Kilmister's original Warpig ring around 40 years ago. Reino collaborated again with Lemmy in 2011 on a fresher version of the design and an all new Ace of Spades Ring. The first set of 1-5 were given to the band members and management.
Our eye jewellery changes from glass to real prosthetic resin eyes.
Our first and only advert, created by Saatchi & Saatchi and directed by Keith English, was swiftly banned but went on to win the Palme d’Or at Cannes Lions in 1994.
James Hetfield wears the Wolf Pendant. Picture shows the frontman performing at Flanders Expo in Gent, Belgium on 22nd October 1992. (Photo by Gie Knaeps/Getty Images)
Paterson Riley designs the OG Michael Rodent Ring
Slash wears the Slash Skull and Crossbones Pendant.
Pictured: Slash performing with Velvet Revolver at the Avalon on May 3, 2007 in Hollywood, California.
The brand’s relationships with musicians naturally start forming, Pat and Lemmy form a close bond.
Lemmy wears the Large Feather Setting Ring, Old Warpig Ring and several discontinued Paterson pieces.
When TGF's close relationship with the music world really began.
One of our first commissions was to create a one-off custom 'Eddie' belt for Bruce Dickinson for the Maiden Powerslave tour.
This now sits in our Ganton Street store in our archive.
TGF’s passion for motorcycles led us to take our workshops on the road to the Kent custom show and Bulldog Bash - a tradition we would continue for decades.
The first eye ring is made in The Great Frog workshops, handcrafted with a glass eye.
The first The Great Frog shop was opened by Carol Lehtonen and Paterson Riley in 1972 on legendary Carnaby Street.
London’s rock’n’roll jewellers was born.
