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A beautiful diamond looks the way it does because of three optical effects: white light reflections called brightness, flashes of colour called fire, and areas of light and dark called scintillation. Pattern is the relative size, arrangement, and contrast of bright and dark areas that result from a diamond’s internal and external reflections. There must be enough contrast between the bright and dark areas to give the pattern a crisp, sharp look.
The term “cut” also describes a ‘fashioned’ diamond’s shape. Shapes other than the standard round brilliant are called fancy cuts. They’re sometimes called fancy shapes or fancies. Fancy shapes also have names of their own, based on their shapes. The best known are the marquise, princess, pear, oval, heart, and emerald cut.